While your actual user profile is limited, the ability to “like” (via upvotes) posts, drop comments and publish content is similar to the major social platforms out there.ĭemographically, Reddit’s audience skews on the younger side and is nearly 70% male. Reddit isn’t technically a social media site, although some critics may argue otherwise. Beyond subreddits such as /r/IAmA (ask me anything) or /r/personalfinance, there are tons of large niche communities such as /r/jellybeantoes which is dedicated to cat paws (and has over 139,000 members, by the way). It’s no exaggeration to say there’s a subreddit for just about everything.

The concept of upvote system is simple: the cream (buzzworthy content) rises to the top while downvoted content (often irrelevant, inflammatory or spammy) gets buried.īeyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Posts and comments related to that content are then “upvoted” or “downvoted.” In short, users publish content to Reddit in the form of links, photos or videos. The self-promoted “front page of the Internet,” Reddit is basically one-part webform and one-part news site.īut where does all the “stuff” on Reddit come from? What is Reddit, anyway?įair question! To folks who’ve never really navigated Reddit before, the site might look like a hot mess. That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you. If you approach Reddit like the rest of your social presence, you’re going to be disappointed. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. Not to mention that content originating from Reddit tends to score huge numbers on social media. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. If you’re curious about marketing on Reddit, we totally understand why.Īfter all, Reddit is the epicenter of all things viral online.

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